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Privacy Policy

Butter Emporium is committed to safeguarding your privacy and security. We strive to maintain your continued trust. When interacting with us, you may share information in order to authenticate your identification (e.g. name, telephone number, email, address). This is known as “personal data”.

This notice (“Privacy Policy”) includes and defines:

1.Scope And Acceptance

2.Data Collected By Butter Emporium

3.Children’s Personal Data

4.Why Butter Emporium Collects Personal Data And How It Is Used

5.Sharing Of Personal Data By Butter Emporium

6.Your Rights

7.Data Security And Retention

8.How To Contact Us

1.SCOPE AND ACCEPTANCE


This Privacy Policy applies to your personal data, collected by Butter Emporium for the purpose of offering products and services. By using our websites (these may include mobile applications, branded pages, text messaging programs or third party social media platforms) and providing personal data, you accept the practices described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use Butter Emporium websites or provide any personal data.


Butter Emporium reserves the right to make changes to this Privacy Policy at any time. We encourage you to regularly review the terms to ensure you are aware of any changes to how your personal data may be used.

2.DATA COLLECTED BY BUTTER EMPORIUM

Butter Emporium may collect personal data about you from a variety of sources, including:

·Online and electronic interactions with us including Butter Emporium websites, mobile applications, branded pages, text messaging programs or third party social media platforms (e.g. Facebook).

·Offline interactions with us including direct marketing campaigns, hard copy registration cards, competition or contest entries and contact through Butter Emporium customer service or call centers.

·Your interaction with online targeted content (such as advertisements) that Butter Emporium (or service providers on our behalf) provides directly or via third party websites or applications.

2.1 Data Directly Provided To Us

This is data that you provide to us with consent for a specified purpose, including:

·Personal contact information including name, telephone number(s), home and email address

·Demographic information including date of birth, age, gender, location (e.g. zip code, city and state and geo-location), favorite products, hobbies, interests and household or lifestyle information

·Financial information for purchase payments (e.g. credit card number, expiry date, billing address)

·Account login information required to establish a user account with Butter Emporium (e.g. login ID/email, user name, password and security question/answer)

·Consumer feedback about your experience in using and consuming Butter Emporium services and products (e.g. comments and suggestions, testimonials and any other feedback)

·Consumer-generated content including images, videos and personal stories created by you and shared with Butter Emporium staff or uploaded to our websites (or third party platforms)

2.2 Data Collected Through Interaction With Butter Emporium Websites


Butter Emporium uses cookies and other tracking technology which collect certain kinds of information when you interact with our websites. Please see our Cookie Notice for information on these technologies and your rights in relation to them.

2.3 Data Collected From Other Sources


We may collect information about you from other legitimate sources for the purpose of offering products and services. Such sources include third party data aggregators, Butter Emporium promotional partners, public sources and third party social networking platforms. Such information may include:

·Personal contact information.

·Personal data that is part of your profile on a third party social network (e.g. Facebook) and that you allow that third party social network to share with us (e.g. name, email address, gender, date of birth, age, city, profile picture, user ID, friend list). You can learn more about the data that we may obtain by visiting the website of the relevant third party social network.

·Personal data about individuals when we acquire other companies.

3.CHILDREN’S PERSONAL DATA


Butter Emporium does not knowingly solicit or collect personal data from children under the age of 12.

Should Butter Emporium discover that it had accidentally collected personal data from a child below the age of 12, it will remove that child’s personal data from its records as soon as reasonably possible. However, Butter Emporium may collect personal data about children under the age of 12 years of age from their parent(s) or legal guardian(s) with explicit consent.

4.Why Butter Emporium collects personal data and how it IS USED


Butter Emporium collects and uses personal data only as necessary for the purposes for which it was obtained such as:

·Orders

To process, ship and inform about status of orders. Please note that there may be other e-commerce websites that sell our products but are not controlled or operated by Butter Emporium. We recommend that you read their policies, especially on privacy, prior to purchasing from those websites.

·Account Maintenance

To create and maintain your accounts with us, including administering any consumer loyalty or rewards programs that are associated with your account.

·Consumer Services

To provide consumer services including responses to your inquiries, complaints and general feedback about our products. Consumer services may be provided through various forms of communication including telephone, letter, email, text messages and online chat features.

·Consumer Engagement

To promote more active engagement with and about our products and services. This may involve the use or publication of consumer-generated content.

·Personalisation

Butter Emporium may combine personal data collected from one source (e.g. website) with data collected from another source (e.g. offline event). This provides a complete overview on the consumer which, in turn, allows us provide better and more personalized service including and pertaining to:

·Websites

To improve and personalize website experiences using data such as account login information, technical computer information, and/or previous website usage information.

·Products

To improve Butter Emporium’s products, tailor them to your needs and generate new ideas. This includes the use of demographic information, consumer profiling and feedback.

·Interest-Based Advertising

To provide advertisements tailored to specific interests. One way Butter Emporium does this is by matching activities or information collected on our websites with data collected from third party sites (i.e. data-matching). This type of advertising is also known as “online behavioral advertising” or “targeted advertising”. Such personalization is typically performed via cookies or similar technology.

·Marketing Communication

To provide marketing communication to those whom have opted in to receive such messages (including information about Butter Emporium, its products, services, contests and promotions). These can be shared electronically (e.g. SMS, emails and online advertising) and by post.

If you opt in to receive SMS, your mobile service provider’s standard text messaging rates may apply.

·Social Features

To offer several social features including but not limited to:

·Website Community Features on a Butter Emporium Site

When a Butter Emporium website with a community feature is visited and recipes, images, videos, artwork or other content is uploaded or shared, Butter Emporium may use and display the personal data shared.

·Website Viral Features

Butter Emporium may use personal data to offer website viral features such as a “tell-a-friend” program, where certain news, product information, promotions or other content may be shared with family and friends. This typically requires the collection and use of personal contact information (e.g. names and email addresses) so the selected one-time message/content can be delivered to the recipient(s).

·Third Party Social Networking

Butter Emporium may use personal data from user interactions with third party social networking features such as “Facebook Connect” or “Facebook Like”. These features may be integrated on Butter Emporium websites for purposes such as running contests and allowing content sharing with friends.


Should these features be used, Butter Emporium may have the ability to obtain some personal data from the social networking user profile information. To learn more about how these features work and the profile data Butter Emporium may obtain, visit the relevant third party social network website.

·Other Specific Purposes

Butter Emporium may use your personal data for other specific business purposes including maintaining day-to-day operation and security of our websites to conduct demographic studies or audits and to contact users for consumer research.

5.Sharing of personal data by Butter Emporium


Butter Emporium does not share personal data with any third party that intends to use it for direct marketing purposes unless the user has provided specific consent in relation to this.


Butter Emporium may share personal data with third parties for other purposes, but only in the following circumstances:

5.1 Affiliates

Butter Emporium may provide your personal data to its affiliates or related companies for legitimate business purposes.

5.2 Service Providers

Butter Emporium may engage service providers, agents or contractors to provide services on its behalf, including administration of our websites and available services. Such third parties may come to access or otherwise process user personal data in the course of providing services.


Such third parties (who may be based outside of the country from which the Butter Emporium website or service was accessed) must agree to comply with all relevant data protection laws and security requirements in relation to personal data, usually by way of written agreement.

5.3 Partners And Joint Promotions


Butter Emporium may run a joint or co-sponsored program or promotion with another company. Personal data is used and collected as part of user involvement in the activity. Such information will only be shared with another company if the user has opted in to receive information directly from that company.

Butter Emporium encourages users to read the privacy notice or policy of every company prior to sharing personal data. If you do not want your personal data to be collected by or shared with a company other than Butter Emporium, you can always choose to not participate in such activity. If you do opt in to communications from such a company, remember that you always have the right to opt out. That company would need to be contacted directly in order to do so.

5.4 Legal Requirements And Business Transfer


Butter Emporium may disclose personal data if required to do so by law or, if in the company’s good faith judgment, such disclosure is reasonably necessary to comply with legal processes or respond to any claims.
In the event of a full or partial merger with or acquisition of all or part of Butter Emporium by another company, the acquirer would gain access to the information maintained by that Butter Emporium business, which could include personal data.

6.Your Rights

6.1 Right to Opt Out of Marketing Communication


You have the right to opt out of receiving Butter Emporium marketing communication and can do so by:

a)Following the instructions for an opt out in the relevant marketing communication

b)Reviewing opt in and opt out options and preferences under the relevant edit section of the Butter Emporium account

c)Contacting us

Please note that even if you opt out from receiving marketing communication you may still receive administrative communication from Butter Emporium, such as order confirmations and notifications about your account activities (e.g. account confirmations and password changes).

6.2 Access And Rectification


You have the right to access your personal data and may send us a request for access. If Butter Emporium is unable to provide access to your personal data, a valid reason will be provided.


You also have the right to request that Butter Emporium correct any inaccuracies in your personal data. If you have a Butter Emporium account, this can usually be done through the appropriate "your account" or “your profile” section(s) on the Butter Emporium websites (if available). Otherwise, you may send us a request to update your information.

7.DATA SECURITY AND RETENTION

7.1 Data Security

To safely maintain personal data, Butter Emporium has implemented several security measures including:

·Secure Operating Environments

Butter Emporium stores data in secure operating environments accessible only to Butter Emporium employees, agents and contractors on a need-to-know basis. The company also follows industry standard practices in this respect.

·Encryption For Payment Information

Butter Emporium uses industry standard encryption to protect sensitive financial data such as credit card information transmitted electronically (e.g. Butter Emporium’s online store purchases and payments).

·Prior Authentication For Account Access

Butter Emporium requires identity verification by registered users (e.g. login ID and password) before granting access to accounts and the ability to make changes. This serves to prevent unauthorized access.

Please note that these protection measures do not apply to personal data you choose to share in public areas such as on community websites.

7.2 Retention

Butter Emporium will retain personal data for only as long as necessary for the stated purpose, also factoring in the need to answer queries or resolve problems, provide improved and new services and comply with legal requirements under applicable laws.


This means that your personal data may be retained for a reasonable period of time after your last interaction with us. Personal data will be destroyed or deleted in a secure manner when no longer required.

8.CONTACT US

Butter Emporium acts as “data controller” for the personal data it processes within the framework of this Privacy Policy. Please email any questions, comments or concerns regarding this Policy or Butter Emporium’s personal data collection practices to customerservice@butteremporium.com and include any and all information which can assist us in properly responding to your message.